One of the most common questions we get is, “How do I get more customers through my website?”

There are five tips that together form the answer to this question. We explain this to you here

The goal of the website

In general, a successful website has several goals. For example, it can be an important means of building brand awareness or in the form of a webshop as a sales medium. In general, one tries to achieve the following two goals:

• Attract the right visitors.
• To persuade the visitors to make a purchase or to contact us.

We have tried to tailor the list of tips to the above goals as much as possible. The following tips can help improve both of these things, and thus make your website more successful!

1. Content, content, content

Content (text and images) is the most important thing of a website. The textual content is what people visit your website for. The texts with accompanying images are, therefore, very important. In addition, the texts on your website ensure that you can be found on Google ( read more about SEO here ).

If you are using the website to build a brand, it is important that visitors can find the right information and that it is presented in an interesting way. The most important tip here is: tell your story but don’t write the text for the sake of writing. Ask yourself, “Would I read this if it was another company?” Leave out the padding, say what’s important, and format text in small blocks.

Leave out padding, say what’s important, and format text in small blocks.

Many people think that it is less important for e-commerce (webshops) to write content. After all, your products tell the story, right? Wrong! Tell your website visitors why they should buy your product! People often tell a story about what they bought. Especially when you offer products that respond to people’s taste or feelings. People like to read how it is made and by whom. In short, the story behind the product.

Content is, therefore, always the most important part of your website for both the guests who visit your website and for Google. In addition, the presentation of the text is also important. You can have even good texts, but no one will read them if they are long pieces of small print. A good web designer can help you think about this. As a rule, try to stick to the text in short blocks, so that it invites you to read. In addition, use headings with bold or striking text with the things you definitely want to tell the visitors. This way you create ‘brackets’ that invite the visitors to read the rest of the story.

You also have to be careful about website design. It plays an important rule in retaining customers. You can take the services of Mavenup Creatives. It is a highly reputed web design company in Pakistan.

2. Use quotes or reviews

Content is, therefore, very important. However, when all these texts and stories come from your company, it can come across as shameless self-promotion (which, incidentally, is nothing wrong with). To ensure customer confidence, it can help if you can quote existing customers or external parties. If you have the luxury of receiving written reviews from customers, then that is absolutely ideal. You can then use this to mention it on your website. Don’t be afraid to ask customers about their experiences. Even if these are negative, you can only get better!

As described in the previous tip, it is important to ensure that the text remains presentable. In the case of reviews, it can help to quote some nice sentences, instead of posting the entire text. The entire review may of course, be available for reading, but be careful not to make it a long list with (too) much text.

In addition to customer reviews, it can also help to quote experts on the topic you’re writing about. In this way, you reinforce your own story by showing that other experts think about the topics in a similar way.

All these things reinforce your story and inspire confidence in your (potential) customers!

3. Answer your customers’ questions

Why do people actually come to your website?

People should look at your website with an underlying question. This can be a request for a product or service, but also a request for information or knowledge. Make sure you have these questions clearly on your mind and answer them! It can be very tempting to think from your point of view. Many companies do this and start almost all text from their own vision or in an almost biographical way.

While customers often find this interesting, it is usually not the reason they come to a website. Take a gym as an example. In the first instance, people do not come to read who the owner is, what training they have followed, and what hobbies they have. No, potential customers come up with questions such as “what classes can I take here?” and “what does it cost?”. Make sure the answers to these kinds of questions are central on the website! Further information may, of course, also be offered in order to offer a complete story for interested visitors. Make sure that the core of the company remains central on the website.

Make sure that answers to your customer’s questions are central to your website.

In this way, visitors can quickly and easily find what they come for. That is the basis of a good website.

4. Post new content regularly

Do you ever read the same book 4 or 5 times? Then it must be a very good book, right?

In many cases, this is also the case with a website. If nothing ever changes and no new content is added, people quickly get bored. This is often a lot easier for webshops because new products are added. You can almost always say something about new products. Are you in the service sector, or is the website intended to build a brand? Then this is often a bit more difficult.

It can then be interesting to write pieces about the company. This can be about anything. Think of new customers in the spotlight, more information about how certain services are realized, or about certain activities that have been carried out (to a fair, market, etc.).

You could also post articles that are of interest to your customers or colleagues in your field. This radiates professionalism and can be fun for your customers to read.

The purpose of regular content is also to keep visitors coming back over time. In this way, you keep a bond with potential customers, and your company stays in the minds of these people (top-of-mind awareness). That way, they keep coming back to you when they want to purchase products or services or perhaps recommend you in an informal circle (word of mouth).

5. Use Social Media

This decade, the 10s, is the decade of Social Media. Nothing has positioned itself as prominently in the marketing of companies as Social Media. Facebook, Instagram, LinkedIn … It is all indispensable in our lives.

You can get a lot of value for your company by promoting your website through Social Media.

Social Media can no longer be ignored in our lives, make use of it.

So, doesn’t your company have Facebook, LinkedIn, or Instagram yet? Create a page like the fire brigade! Are you mainly in the business market? Then LinkedIn can often be the right medium to start with. Do you mainly work locally? Then go for Facebook. If you mainly want to promote your brand to young people, Instagram is currently the best choice.