A portion of SEM (marketing for search engines) is SEO (search engine optimization) or natural referencing. These are marketing practices that increase the search engine exposure of a B2B or B2C website and thereby enhance the engagement between search engines and internet users.

A very important and defining position in the traffic of the websites is to appear in the first positions of search engines. Digital Marketing discusses why every e-marketing strategy uses SEO as an important activity:

1 -Why Search Engines Use SEO

Internet users use search engines to do their analysis. We shouldn’t forget Yahoo and Bing if Google accounts for 90% of the traffic.

It must be configured and follow the requirements for referencing search engines in order for Internet users to locate your site. Your site would be invisible without this, and you will have no chance of reaching Internet users on the internet.

2 -SEO Enables Passive or Ongoing Traffic

SEO allows for passive or continuous traffic from keywords you indicate in your content on your web, unlike PPC (Pay per Click), where you have to pay for each click on your ad based on the keywords you have purchased. This traffic obtained via SEO is free of charge.

3 -SEO Optimizes the Site

SEO optimizes the website if taken seriously, by making it more important in the eyes of search engines and Internet users.

4 -For Any Form of Company, SEO Is Useful

SEO helps a company to customize the pages of its website so that it is accessible to Internet users when they do research, whatever the size of the company, small or big, whatever the industry. Search engines on.

5 -SEO Is an Investment

If SEO is open, unlike SEA, if you want to do it internally, it takes time (and therefore money) to do so. If you plan to assign your SEO activities to an organization, before getting a return on investment, you will have to spend a certain amount of money (it all depends on the project).

6 -Social Media and SEO

Don’t forget to add your website links to social networks where you are present.

Numerous studies indicate that social networking signals (such as from Facebook, +1 from Google+, Twitter tweets, and retweets) are significant factors influencing the search engine ranking of a blog.

7 -SEO Is Beating SEA

It is striking that 50 percent of the traffic in some sectors comes from SEO, but up to 80 percent of the marketing budget is accounted for by SEA.

Mixing paying and free referencing are perfect. One easily pays off, but suddenly stops if you stop investing. The other is more or less open, but it takes more time (if we do it internally or externally), but the benefits are more lasting.

8 -SEO Builds Trust and Reputation

An Internet user uses one or more keywords when investigating a product or service.

If your website goes to the very top of the search engine, it will immediately provide trust and guarantee your reputation.

Research has shown that it is more likely for consumers to buy from a company they believe they can trust.

9 -SEO Is A Long-Term Procedure.

SEO is not a one-time operation; it is a phase that is ongoing.

The improvements in the search engine algorithm must be taken into consideration by the SEO manager.

10- SEO as Part of an E-Marketing Approach

It is important to have a minimum of theoretical knowledge if you are a beginner and want to outsource your SEO activities in order to clearly identify your goals with your service provider and not to get carried away.

To improve the SEO of your site, you can contact us. We are well-know SEO company in Pakistan.