A question often torments companies: how to measure the ROI of their social media strategy? It is difficult to define a single calculation method to measure this value, as the possibilities are numerous. But above all, measuring ROI is based on an essential factor: your social media objective! Measuring the ROI of your social media…

1. Project Preparing If you feel frustrated by the social media like many small business owners, take this advice: don’t try to do it at once. Take it one stage at first and note that it will take time most of all because the main thing is establishing relationships. Respond to the following questions before…

\ Today, all companies are interested in opening a website, selling online, promoting their activity, and presenting their product or service offers. The business owner who wants to open a website must first define the type of site he needs and then work on its design, including many steps to be carried out to Web…

Positioning your website well on Google in a natural way (SEO) can be as profitable as it is complicated. Indeed, Google changes its SEO criteria for websites more than 500 times a year, and it is tough to know the exact weighting of each of these criteria. It is, therefore, reasonable to ask yourself where…

This article was written with the help of our SEO How will we strengthen Google’s positioning by 2020? SearchMetrics study by the very serious company, analyzes the new SEO trends and is very rich in lessons. Many SEO agencies have recently been wondering what is the best SEO strategy to follow since the introduction of…