I have often heard the arguments “I have a local business that people can find anyway” or “People already know I exist.” Many small business owners don’t have a website yet and are wondering whether or not they need a website. In this blog post, I’m going to tell you three reasons and benefits why the world has changed and why you definitely need a website for your business.

A website will attract more customers and make more money

This should already be reason enough for you as a business owner to have a website. Your website is online around the clock, 365 days a year. It doesn’t need a lunch break, no holiday, and it will never be sick. So you could potentially reach a lot more people while online.

Around 51% of people prefer to shop online, and many of these people do so either at work or at home in the evening. It is highly recommended that you set up a web store next to your local business to target both groups of potential customers.

The other half of the group will most likely search the internet first before going to a local business. Studies say 81% of shoppers do their research online before buying. Only then do you decide to either order the product online or to buy it in a local store.

You have the option of converting these potential customers into your paying customers either online or in your store when you’re online.

Having a website increases your brand’s credibility

Customers are trying to connect with businesses more than ever and we have already seen the majority of these consumers trying to do so online. A website is the easiest way to show updates and promotions to help make that wish come true. And it gets even better: 56% of consumers say they don’t trust a company without a website. The same survey says 82 percent of small businesses with an online presence would recommend other small businesses in their industry to invest in a website.

Humans are naturally skeptical beings. They want an address, a telephone number, and possibly a picture of your company building or business before they trust you. They then see that you are open and transparent and are therefore more likely to buy from you. Your website also needs to function properly and be visually appealing. Nobody places an order on a shitty website that has bugs or looks awful. And don’t forget that these days your website needs to be responsive for all of this to work on any device! On desktop, mobile, tablet and so on. We use the power of WordPress to make all of our websites responsive.

Last but not least, you’ve probably received a business-related email from someone@yahoo.com in the past. How did you feel about it? Usually, I immediately distrust such emails and fear that they might be facing. You don’t want to be that person! If you own a domain name that belongs to a website, you also have the option of receiving a personalized email address, such as B. yourname@yourcompany.com. That immediately sounds a lot more trustworthy! Here at Simplify Everything, we use G Suite to add a personalized email address to our customer accounts.

Better value for money than traditional marketing channels

Most people just throw the door-to-door flyers (leaflets) away as soon as they walk in. Having a website makes it easier for you to target the people who are actually interested in your business.

We all know and use Google. Google is the Leader in discovering what you’re searching for. If you own a website, take part in it, and the people you are looking for will actually find you. Of course it is also important that your website is search engine optimized and preferably also is content marketing, but we all have to start somewhere. And if you own a local business, being online is even more important.

Conclusion

Having a website is a must for any business owner. You just can’t get away with it these days. And you can easily get one created and supported, and at a relatively low cost. Especially when you compare it to the money you spend on traditional marketing.

If you want to develop your website, you can contact with Web Development Company in Lahore. This is highly reputable digital marketing company in Pakistan