For any organization wishing to gain greater exposure on the internet, an optimized website is important.

However, many companies do not invest in a natural referencing strategy. Yet, for a corporation, the benefits of SEO are numerous.

1. SEO brings visibility

Today, most of the research to find a professional is done on the internet. Working on natural referencing by choosing relevant keywords for your business and your activity ensures you are visible to people interested in your products or services.

Local SEO is also a solution to be found by people close to you. For crafts or companies, it is especially helpful: hairdresser, plumber, butcher, florist, garage owner, etc.

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2. Traffic is better targeted

By setting up an editorial strategy based on natural referencing, you are sure to address your target audience. Your editorial line is coherent and covers all elements of your business.

You are also putting yourself in the eyes of Internet users as experts in your profession.

3. User experience is improved

It is fun for the user to browse a site whose content is designed for natural referencing, as it is almost assured that the article will respond to his request.

Google put on the first page the sites that best answer Internet users’ questions. If it is optimized, your site will make readers want to continue reading, read your future publications, or learn more about your services.

4. It ensures a better conversion rate

If a site is well designed, the Internet user will be more willing to leave their email address or make purchase.

SEO allows you to target queries that interest your potential customers. You make sure you are available to people with a real interest in your goods or services by having pages referenced on these queries.

5. Internet users favor organic results

On Google’s first tab, the supported content becomes more spacey. However, Internet users still favor natural results.

If a Google advertisement creates more traffic to the site in question, it does not generally penalise well-referred sites on that request. And what is more, it costs less than investing in Google Ad Words to get a website to rank well.

6. It ensures long-term traffic

Apart from updates and regular checks on the page’s positioning, SEO does not require recurring financial investments.

If a few conditions are met, a well-positioned page has a strong chance to remain so for a long time:

• Updating content
• Regular keyword checks
• Verifying the rate of optimization in an SEO control tool

7. It fits into your marketing strategy

SEO can be an integral part of your marketing strategy. Well used, it will help you improve the bottom line. Social network publications, web content, advertising form a whole that guarantees a real saving of time.

Choose a short-tail or long-tail keyword and build a whole range of content around it: blog posts, tweets, posts on Facebook, posts on Instagram, your media on subjects that interest your prospects and customers. You generate leads and increase your conversion rate.

SEO is an investment in the long term that guarantees organic growth in traffic.

Integrated into a commercial strategy, it directly impacts sales and the reputation of the company. This helps you to spend less on ads or to better control your budget for communication.