Nowadays, everyone has a smartphone. It is useful in all everyday situations. It is even essential! As a professional, do you take 100% of this support into account?
Are you also one of those who thinks it is the best communication tool of all time?
Searching for information, social networks are all daily activities for which the entire population devotes a great deal of time.
So, your web content must be perfectly adapted to mobile browsing. This is called responsive web design.
Let’s see together what are the 7 best practices for offering 100% responsive web content.
Responsive Web Design: what is it?
Let’s go back to the definition of the term “responsive”, or adaptive website.
It designates websites whose pages automatically adapt to any screen. Whatever the medium with which the user consults your site (computer, tablet, smartphone, television, etc.), his navigation is perfectly adapted, fluid, and comfortable.
Is your website suitable for mobile responsive display?
Here are my 7 easy-to-implement tips to improve the display of your website on mobile.
1) Install a responsive theme on your CMS
Do you use a CMS or “content management system”?
For example, if you are using WordPress, the first thing to do is check if your theme is well suited for responsiveness.
How? ‘Or’ What? Quite simply, by consulting each category of the page on your mobile, will you say to me… Yes but… Your layout may be successful for certain models of phones or tablets and not for others!
Test your site using the Responsive Design Checker tool. You will thus have a preview of the rendering on all screen sizes.
Most of the themes offered today are responsive. If yours is old, maybe it’s time to change it!
Be careful; I nevertheless advise you not to launch yourself headlong into this kind of operation at the risk of breaking your site.
Make backups, educate yourself, or hire a professional to help you.
A responsive theme allows you to easily adapt the display of your pages. In the theme customization tool, you have access to the responsive design options. You can edit your content with a live preview of the result on a computer, tablet, and smartphone.
2) Use an appropriate font
Do you ever have to zoom in on text when researching with your smartphone?
I don’t know about you, but I would be fine without it! This mainly happens on sites that are not suitable for mobile browsing. This is precisely what you can avoid by reading this article.
Google recommends using a font that is at least 16 pixels, or one em. Often there is a 12-pixel font, which is far too small to be readable.
Here are some more tips to improve your textual content:
- Adjust line spacing to 1.2 em, for better readability;
- Use 2 or 3 fonts maximum for a clear and consistent result;
- Do the same for the size of your texts: 3 different sizes at most;
- Choose an easier-to-read sans-serif or “Sans Serif” font.
3) Optimize the display of call-to-action buttons
Along the same lines as the fonts, make sure your call-to-action buttons are visible and easy to use.
On mobile, they must be large enough. Can you imagine clicking a button over and over again, failing to reach it? It will help if you avoid this at all costs.
So make sure that your buttons are the right size and that they are easy to click.
4) Create an ergonomic and responsive menu on mobile
If your menu is long, it may not display well on a small screen or unreadable on a large screen.
Have you ever noticed the “hamburger” icon on some mobile version websites? Do you know that menu icon with three horizontal bars?
It simply allows you to optimize your smartphone display. Its rendering is clear, easily identifiable, and allows efficient access to your site’s different pages.
You can place this menu icon wherever you want. The main thing is that the user finds all the elements he needs for optimal navigation.
5) Offer identical content on both desktop and mobile
Have you ever been advised to hide certain “annoying” elements; Are you having trouble finding a responsive display solution?
I have often heard this type of advice.
I advise against having recourse to this kind of practice. Why?
If Google robots, and especially your visitors, notice that information is missing in mobile browsing, you will suffer the consequences:
- Decreased traffic;
- Reduction of your positioning in search results;
- The disappointment of readers who will miss information, etc.
You will understand, it is important to offer identical content both on the computer and on mobile.
Note: Google globally indexes your website according to the pages displayed on mobile. I, therefore, advise you not to intentionally hide content in responsive mode.
6) Air out the text for a smooth and pleasant reading on mobile
Did you know that standards are indicating precisely how to make your text perfectly readable?
Here are some examples :
- A line can contain between 8 and 12 words;
- The paragraphs are short. Indeed, four lines in the desktop display can display 12 on mobile.
Concretely, a block of text can discourage your reader, especially if he consults your web content on mobile.
7) Optimize images for a fast, responsive website
Illustrating your content with images and multimedia content is very important.
However, your images can turn out to be very large, and therefore slow down your site.
If your page load speed is too long, there’s a good chance your visitors will turn around.
According to Neil Patel, former marketing director at Kiss Metrics, if your website takes no less than 3 seconds to load, you lose up to 40% of your visitors …
To create images adapted to adaptive display methods on mobile, I offer you these few recommendations:
- Use the JPG format for your photographic images.
- Choose an SVG or PNG format to integrate your logo;
- Prefer the PNG format to GIF because the latter allows more colors and offers better compression rates.
You can use online tools to compress your images before posting them. There are all kinds of them. You also have the option of using an extension offered by your CMS, which takes care of it automatically.
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